3/12/2004

There's liberal radio every weekday morning on WBUF 92.9

This, via Salon (view ad for daypass) (click here for print-friendly version) "He's got one of the biggest audiences in all of radio, and perhaps the most loyal," says Michael Harrison, publisher of Talkers magazine, the nonpartisan monthly that covers radio's news/talk industry. Who, you might ask? READ ON. "And that's why he's so dangerous for the White House." "[Howard] Stern had strongly backed Bush's war on Iraq, but in the past two weeks, he has derided the president as a "Jesus freak," a "maniac" and "an arrogant bastard," while ranting against "the Christian right minority that has taken over the White House." Specifically, Stern has assailed Bush's use of 9/11 images in his campaign ads, questioned his National Guard service, condemned his decision to curb stem cell research and labeled him an enemy of civil liberties, abortion rights and gay rights. "In other words, it's the kind of free campaign rhetoric the Democratic National Committee couldn't have imagined just one month ago. "Our research shows many, many people in the 30- to 40-year-old range who were Bush supporters are rethinking that position and turning away from Bush because of what Howard Stern has been saying," says Harrison. [snip] "That's because of the bond Stern has built with his fans. "He's got a passionately loyal audience, which includes many extremely affluent and white-collar listeners," notes Paul Colford, who wrote an authorized biography of Stern, "The King of All Media." "However he wants to play his most recent grievance, he's got a nucleus of tens of thousands of fanatics who are willing make the phone calls and send e-mails and show up at Times Square to protest, whatever the course of action may be." "They're addicted to this guy and that's an awesome power," says Harrison. "Stern has moral authority with these people, in part because he has not been beating the drum for a political agenda for all these years." "It's that relative absence of political discussion on Stern's show in the past that might make the current anti-Bush barrage more influential. "The fact that his audience does not tune in to him to hear about politics means that he is not just preaching to a choir, in the way that most of the conservative talk-show hosts are doing," says David Barker, author of "Rushed to Judgment: Talk Radio, Persuasion and American Political Behavior." It's an audience, he suggests, that might be more open to persuasion from a broadcaster like Stern. "Approximately 8 million listeners tune in each week. And at any given moment during his four-hour program roughly 1.4 million people are tuned in. By way of comparison, that's more than the number of morning viewers at any given time watching Fox News, CNN and MSBNC -- combined.

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